The STP Model or Segmentation, Targeting, & Positioning is a key component for any firms marketing strategy. Here we give you ...

Scott Pelley, one of the most experienced and awarded journalists today, has been reporting stories for 60 Minutes since 2004. The 2024-25 season is his 21st on the broadcast. Scott has won half of ...

On Oct. 27, CNBC and Reuters, citing anonymous sources, reported that Amazon would be cutting up to 30,000 corporate jobs. Here's what we know about the cuts: According to the memo, the layoffs impact ...

Discover what a big hairy audacious goal (BHAG) is and explore its four categories with real-world examples. Find out how BHAGs can transform organizations and inspire employees.

The Better Business Bureau is warning tap-to-pay users of a new scheme that could make simple transactions costly.