Strategy has become more deterministic. With customers able to discover price and value quickly and efficiently, companies ...

Be that as it may, in its latest quarterly report, which came after the bell on the same day, Microsoft reported that it beat Wall Street estimates and that Azure's income grew by about 40%. Still, ...

Analysts debate XRP’s real utility as critics label it hype-driven while supporters defend its core payments role and XRPL ...

In terms of liquidity and interest, the mean open interest for Sea options trades today is 1417.42 with a total volume of 5,264.00. In the following chart, we are able to follow the development of ...

The choice for B2C leaders today is clear: continue to compete on transient features, or build an enduring identity based on ...

Key highlights from Forrester's 2026 B2C marketing, CX, and digital business predictions include: ...

Business-to-consumer (B2C) marketing refers to the strategies and tactics companies use to promote their products and services directly to individual consumers. Unlike business-to-business (B2B) ...

Alon Rivel serves as the first CMO at Feast & Fettle, where he’s spent just over a year transforming their marketing approach ...

High CTRs don’t always mean success. Focusing on qualified clicks and impression-based metrics can lead to stronger ROI and ...

Agents are being asked to emulate human users in an environment designed exclusively for humans. Agents will continue to fail ...

Expectations for free shipping among consumers continues to trend higher. According to Ryder’s 2025 E-commerce Consumer Study 76% of consumers say free shipping plays the biggest role when deciding ...