Business-to-consumer (B2C) marketing refers to the strategies and tactics companies use to promote their products and services directly to individual consumers. Unlike business-to-business (B2B) ...

In the world of B2B, that question takes on a particular timbre: on the one hand lurks the famous “nobody gets fired for ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...

Joining her were Mel Lazarus, ecosystem engagement director at Open Banking; Alicia Skubick, chief marketing officer at ...

Live sporting events deliver the highest revenue per hour of consumption, McKinsey’s Attention Equation reveals. For B2B ...

Discover how DealShare has transformed its business model to focus on B2C e-commerce, emphasizing private labels and promising two-hour deliveries. Learn about the company's strategic pivot and growth ...

The quest among B2B brands to present a human face to customers has been increasing in importance, and the phrase “business-to-human” has become a common way to reframe B2B marketing. Despite calls to ...

Visa and Transcard today announced the launch of a next-generation embedded finance platform, designed to power payments and working capital solutions in the freight and logistics industry. As a part ...

Strategy has become more deterministic. With customers able to discover price and value quickly and efficiently, companies ...

From exploring the potential of TikTok to prioritising employee advocacy, B2B marketers are increasingly treating social ...

Discover Booking Holdings’ Q3 2025 earnings highlights, strategic AI advances, growth outlook, and key financial results.

With a host of other players also vying for the B2B investor attention, Moglix will have its work cut out when the IPO dates ...