I’m often asked “where do I start with real basics?” Well, when analyzing the performance of any website, the main focus is almost always traffic which is defined as the number of visitors. Web ...

Local SEO is a powerful tool to help your ideal audience find you faster and easier by bringing you to the top of their search results. This article serves as a six-step guide to help you get started ...

Call tracking can help to fill that gap in your marketing analytics. If you receive inquiries on the phone, you need to be using this tool. Most businesses and marketers measure success based upon a ...

You know the struggle… you just need these four or five tickets taken care of and it would mean so much to your SEO goals for the month. But how do you get your web developers on board? How can you ...

SEO mistakes can be easy to make, especially when you’re just starting out – either as a new SEO, or as a fledgling business. By being keenly aware of specific pitfalls that new businesses and SEO ...

You’ll have to play by new rules to target voice search, lightning-fast page speeds and mobile-friendly content. If your site isn’t mobile-friendly, you’re waving goodbye to more than half of your ...

Here we’ll take a look at the basic things you need to know in regards to search engine optimisation, a discipline that everyone in your organisation should at least be aware of, if not have a decent ...

As a non-tech founder, I understand the resistance that comes with doing anything that makes you feel stupid. For me, that includes web design, HTML, and search engine optimization (SEO). This was ...