Mattel and Roblox Corporation unveiled a broader partnership to launch multiple standalone games on Roblox built around Mattel’s flagship brands, starting with a new Monster High experience arriving ...

Is Mattel endangering your kid’s development by shoving AI into its toys? The multi-billion dollar toymaker, best known for its brands Barbie and Hot Wheels, announced that it had signed a deal to ...

Hey kids! Ready to evoke the rich tapestry of the human experience with your favorite toys by harnessing the power of artificial intelligence? Mattel, the maker of Barbie dolls and Hot Wheels cars, ...

After Mattel and OpenAI announced a partnership that would result in an AI product marketed to kids, a consumer rights advocacy group is warning that the collaboration may endanger children. It ...

Mattel’s brand portfolio includes Barbie, Polly Pocket and Hot Wheels. GABRIEL BOUYS/AFP via Getty Images Astronaut Barbie, Tennis Player Barbie, Presidential Candidate Barbie—you name it. Over the ...

Barbie maker Mattel is partnering with OpenAI to develop generative AI-powered toys and games, as the new technology disrupts a wide range of industries, Mattel announced Thursday. Mattel billed the ...

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, and OpenAI ...

Mattel and OpenAI have signed an agreement to bring ChatGPT to toys. The first product arising from the collaboration is expected to be announced later this year. The deal is the first of its kind. A ...

Mattel has partnered with Uken Games, an independent Canadian game studio, to develop “Mattel Match: Toybox Unlocked,” a free-to-play match game that “brings together all of Mattel’s iconic brands in ...

Mattel on Tuesday announced that it plans to launch Mattel Brick Shop, a Lego-like competitor that will slot into the toy building sets category, according to a company press release. Mattel is ...

A South Carolina mother is suing Mattel after purchasing a "Wicked" fashion doll that featured a link to a pornographic website on the back of the box. Holly Ricketson of South Carolina filed a civil ...

The toy company Mattel is apologizing for a misprint on its doll packaging that sent unsuspecting Wicked fans to a pornographic website. The dolls depict some of the main characters from the ...