As health systems face financial pressures and tighter budgets, they are also operating in a business environment where ...

You no longer have to land someone famous as a brand ambassador to get people talking about what you’re selling—a dedicated ...

The program's core curriculum builds upon the Wharton School's prior research on emerging AI technology to help participants ...

AI personas open the door to smarter marketing, stronger customer relationships and faster innovation across the franchise ...

Not every customer is the same. Some buy quickly, others take months. Some are loyal, others vanish after a single purchase. To treat them all in one way is to miss the point of marketing. That is why ...

Unilever head of marketing, homecare, Kate Westgate said that the fear of “stuffing it up” and backlash were the biggest ...

Content isn't dead, but the game has changed. With a new strategy, it can still be one of the most reliable ways to grow your ...

Her gift boxes would only feature items made in Canadian towns with fewer than 30,000 residents. Ehrlich knew firsthand the importance of local businesses–like the gift store and custom picture ...

According to a report on the changing consumer behaviors released by Omnicom Media Group in October, 65 percent of consumers ...

Engage social media audiences through consistent posting, authentic storytelling, responding to comments, using visual ...

The fast-casual chicken chain downgraded expectations for the year as economic malaise grows. But CEO Michael Skipworth ...

Race Oncology, EZZ Life Science and Neurotech International are among ASX health companies reporting quarterly results.