Designed as the world’s first powered footwear system for running and walking, Nike has taken a bold step forward. Rather than chasing elite performance metrics, Project Amplify explores how robotics ...

Nike's Kendrick Lamar-fueled 'I Love L.A.' ad after Dodgers’ World Series win nods to the Drake beef and fuels L.A.–Toronto rivalry.

The Dodgers and Nike decided to "Squabble Up" right in front of Toronto, with this Kendrick Lamar themed ad after the World ...

Longin, Puma’s vice president of running and training, is speaking to The Athletic from their offices in Massachusetts. That ...

NIKE Inc.’s NKE renewed focus on athlete-led storytelling reflects its effort to re-anchor the brand in authenticity and ...

Nike is working on a "footwear system" that will be like an e-bike for the lower part of your legs, making you go faster and ...

Nike has announced arguably the wildest creation to come out of its Oregon-based Research Labs in the form of the world’s ...

The still-in-development Project Amplify—roughly akin to an e-bike for your feet—helps make a full-out sprint feel like a ...

When it comes to building revolutionary running shoes, it’s no secret that Nike leads from the front. Many of the technical innovations found in all modern running shoes have deep roots in Nike ...

Its running business is seeing strong growth, and North American sales have bounced back. CEO Elliott Hill's turnaround strategy appears to be paying off. Nike blew past estimates in its fiscal ...

In recent years, rivals have chipped away at Nike Inc.’s dominance over the sneaker universe. But after the athletic-gear giant’s longer-term financial outlook offered a rare bright spot for investors ...

Two years ago, Portland running store Foot Traffic didn’t sell Nike shoes. Today, it’s not just selling Nike shoes. It also will host a watch party and a post-race celebration with Nike this weekend ...