Todd Kaplan ’06, CMO of Kraft Heinz, has redesigned the company’s creative process to deliver “marketing that happens.” ...

Inoculation theory compares persuasion to disease prevention, suggesting that exposing people to weakened arguments helps them resist stronger ones later. Tropical Storm Melissa update as ...

Abstract: Quantum key distribution (QKD) enables the establishment of secret keys between users connected via a channel vulnerable to eavesdropping, with information-theoretic security, that is, ...

German luxury carmaker Mercedes Benz has introduced it futuristic design concept, the Vision Iconic, which comes off as a juxtaposition of modern luxury with age-old design aesthetics linked to this ...

Let’s get one thing straight before the industry turns “GEO” into yet another three-letter source of confusion. Generative engine optimization isn’t SEO with a new hat and a LinkedIn carousel. It’s a ...

The Creative Chain, a partnership of digital agencies operating in Wolverhampton and the Black Country, delivered a successful Future-Proof Marketing workshop at the National Brownfield Institute, in ...

What is the essence of an excellent education? Why do some Arizona schools have hefty wait lists while other schools are closing their doors? What causes thousands of Arizona parents to wait for hours ...

Cosmo Jiang has overseen more than 20 deals for Pantera Capital. Running a successful crypto treasury firm typically boils down to one thing, he told DL News. The digital asset treasury trend peaked ...

Despite 71% of U.S. marketers now investing more than $1 million annually in creator marketing, many brands struggle to scale their efforts effectively. A recent study by global creator-first agency ...

Pharma marketers frequently cite the need to craft marketing that’s rooted in empathy. For Katie Williams, chief marketing officer (CMO) at GSK’s consumer health spinoff Haleon, empathy manifests as ...

LIV Golf has added a group of new executive hires as the league heads toward its fifth season. LIV hired T’Wolves VP/Marketing Heather Meyer as the league’s new SVP/Marketing in which she’ll be the ...