Todd Kaplan ’06, CMO of Kraft Heinz, has redesigned the company’s creative process to deliver “marketing that happens.” ...

Inoculation theory compares persuasion to disease prevention, suggesting that exposing people to weakened arguments helps them resist stronger ones later. Tropical Storm Melissa update as ...

The Creative Chain, a partnership of digital agencies operating in Wolverhampton and the Black Country, delivered a successful Future-Proof Marketing workshop at the National Brownfield Institute, in ...

What is the essence of an excellent education? Why do some Arizona schools have hefty wait lists while other schools are closing their doors? What causes thousands of Arizona parents to wait for hours ...

Marketing is a complex, multifaceted discipline. At its core, it is about understanding consumers and serving their needs profitably. While easier said than done, some fundamental principles guide ...

Behind every well-functioning healthcare facility lies a carefully planned green hospital budget. It may not be as visible as the work happening in operating rooms or patient wards, but the budget ...

Structured finance represents a sophisticated financial sector managing leverage, risk, and complex capital requirements through innovative securitisation techniques and specialised investment ...

In an era of seismic change in healthcare — marked by rising costs, fierce competition, workforce shortages, and patients demanding seamless, digital-first access to care — the role of the Chief ...

What will the new SUVs offer? Mahindra says that the new SUVs will come with a commanding seating position and will have superior driving dynamics. The cabin will be spacious and the boot space will ...

AI-generated summary reviewed by our newsroom. Read our AI Policy. Cook Out, the Thomasville‑based fast food giant famed for chargrilled burgers and more than 40 milkshake flavors, is expanding its ...

Cook Out expands Taco Roos test concept with new location in Charlotte in 2025. Taco Roos menu features walking tacos, quesadillas, nachos and a la carte items. Cook Out remains silent on long-term ...