Microsoft has withdrawn its proposal for a data center in Caledonia. The decision was made in response to opposition from local residents and officials. The company remains committed to investing in ...

Last month, Nielsen introduced its new "Big Data + Panel" measurement, which combines ratings data from traditional households with statistics from smart TVs and set-top boxes. Nielsen's new system ...

Abstract: For in-situ measurement of moisture content (MC) during fluidized bed drying (FBD) processes via the near-infrared (NIR) spectroscopy, a novel spectrum calibration method is proposed by ...

Have you ever grouped data in Excel only to find your months sorted alphabetically instead of chronologically? It’s a frustrating quirk of the GROUPBY function, one that can turn a clean dataset into ...

A major shift is underway with how viewership is being counted — and football is a big beneficiary. By Rick Porter Television Business Editor A significant change to Nielsen’s ratings methodology is ...

IPG-owned data broker Acxiom and The Trade Desk announced an expansion of their long-term measurement partnership on Tuesday with True Intelligence, which helps marketers connect their digital and CTV ...

Marketers are challenged with putting data insights together piecemeal to prove performance. Privacy changes and fragmented user journeys have blurred the picture of ...

Your harvest data can be a treasure trove of information. However, without the proper approach, all that data can be overwhelming and a jumbled mess. Whether you have corn yield data or soybean yield ...

After WWE's momentous media rights deals with Netflix and ESPN, many people have questions about how to go about finding information about viewership statistics and metrics. Nowadays, it is hard to ...

As the industry embraces Nielsen’s big data + panel, the NFL is on board with the new measurement tool. Still, chief data and analytics officer Paul Ballew says there’s “more work” to be done in terms ...

The National Football League is throwing a penalty flag at Nielsen, the leading audience-measurement company. NFL Chief Data and Analytics Officer Paul Ballew said Nielsen is underestimating the ...

Viewership is formally set to enter its “Big Data” era, and sports is likely to be a key beneficiary of the shift by Nielsen. Starting Sept. 1, viewership data will be based on Big Data + Panel, which ...