In competitive industries where keywords are costly, every edge matters. Beyond keyword targeting, consider layering audience targeting onto your Search campaigns to gather richer performance data.

Some PPC practices no longer fit today’s automated Google Ads environment. Here’s what to phase out – and what to prioritize ...

Another day, another upfront. Another company explaining why its ad stack is the only ad stack in town, why it has the ...

CTV combines reach, precision, and measurable impact – turning streaming ads into a powerful driver of branded search and conversions.

When thinking about the window displays at the old Kaufmann’s Department Store in downtown Pittsburgh, most people’s memories probably drift off to the Christmas season and gifts for sale. “It’s ...

"Our commitment to meeting marketers where they are today and helping them move confidently into what’s next.” ...

Yahoo DSP has expanded its access to premium environments through innovative direct integrations, offering advertisers a more ...

The campaign comes as recent polls show a decline in American evangelical support for Israel, but some say the efforts feel "intrusive." ...

Perion Network Ltd. (NASDAQ:PERI) is one of the small-cap tech stocks hedge funds were buying in Q2. On October 13, Jason ...

A quarter of all Connected TV (CTV) bid requests can’t be trusted. That doesn’t mean fraud every time. Sometimes, it’s ...

Anna Forbes, RVP Northern Europe at DoubleVerify, on why ad fraud deserves as much attention as ransomware, and how brands ...

With site preparations now in the final stages of completion, SAGA is ready to mobilize the rest of its exploration team as ...