Dentsu has appointed Jake Hird as executive vice president – strategy and growth focused on supercharging the strategy and ...

Check out this case study from Perfect Pitch, where they executed a targeted ABM program while achieving ROI and sustainable ...

While most B2B companies solely focus on enterprise accounts, there’s an opportunity to also meet the needs of the ...

LeadCoverage, a leading go-to market consultancy specializing in logistics and supply chain, today announced it has been named the winner of the Search Engine Land Award for Best B2B Search Marketing ...

Creative Pi Media, a leading digital marketing agency, has quickly positioned itself as a global frontrunner in programmatic advertising. Recognized for its innovative and data-driven advertising ...

ABM leaders report having only a moderate, limited, or nonexistent ability to drive engagement from their key accounts.

It’s no secret that the global Software as a Service (SaaS) market is growing and expanding. However, this growth and ...

Profound’s AI visibility data will be integrated into my.G2 dashboards, providing insights into when & how product categories ...

Hosts: Ken Cheo, President, Our Sales Coach, and Melih Oztalay, CEO, SmartFinds Marketing ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...