Crunchbase, Definitive Healthcare, G2, and HG Insights partner with Bombora to bring B2B data into scalable B2B audience activation across platforms.

Wholesale buyers have changed. The majority are now millennials who expect fast, digital-first purchasing experiences—whether ...

There are two buyer realities that make a case for using a value-first approach. First, the Day One List: Bain & Google’s ...

Profound’s AI visibility data will be integrated into my.G2 dashboards, providing insights into when & how product categories ...

A new market intelligence report from Credence Research reveals that the Global Email Client Software Market is on a path of ...

TrustRadius report confirms that AI tools are now central to B2B buying, with 86% of Gen Z professionals using them daily—and marketers racing to adapt. The post Gen Z leads surge in daily AI use, as ...

To turn subscription growth into a compounding engine, you need more than signed contracts—you need infrastructure.

These nominations follow a major win earlier this year: OroCommerce customer Lactalis captured Enterprise Manufacturer of the Year at the 2025 B2B eCommerce Awards UK & Europe after rolling out a ...

AveryClicks, a B2B consultancy based in Calgary, Canada, has developed what it calls a "Growth Program" based on email and data. This is less a product than a strategic way of approaching B2B.

CPQ for B2B ecommerce is evolving fast. Global B2B ecommerce is projected to reach $36 trillion by 2026, already accounting ...