Electronic Arts (EA), a titan in the gaming industry, embarked on an ambitious journey to incorporate artificial intelligence ...

Staffers at major video game developer Electronic Arts told Business Insider, their employer's attempts to use AI are ...

Generative artificial intelligence models capable of dreaming up ultra-realistic characters and virtual universes could make ...

Photo by Lorenzo Herrera on Unsplash For over a decade, Poland has been a certified titan in the global video game industry.

"Arc Raiders in no way uses generative AI whatsoever," Watkins assures. "We use something called machine learning, or ...

Generative AI doesn't contribute to Arc Raiders' superb aesthetic, but Embark tells us how the team has relied on AI during development.