Every day, businesses make critical retention decisions based on gut feelings, competitor observations, or what worked at their last company. They send re-engagement emails at random intervals, offer ...

The AI surge is forcing application vendors to restructure how they deliver and charge for solutions. Software companies will ...

While AI billing sounds fantastic, it is not a magic switch. In fact, no billing technology comes without its shortcomings and implementation challenges.

For decades, many organizations have tried customizing certain aspects of their marketing, sales, and customer experiences.

To turn subscription growth into a compounding engine, you need more than signed contracts—you need infrastructure.

The subscription business model is a revenue and business model whereby customers pay a recurring price at regular intervals to access a product or service. This model contrasts traditional ...

Enterpret, a leader in customer intelligence, today announced the launch of a new agentic customer feedback platform designed ...

If you treat generative AI as a free intern, you'll soon pay for it with client churn," the marketing firm OutreachX says in ...

Last month’s suspension of Jimmy Kimmel Live! coincided with a doubling of subscriber churn rates on Disney+ and Hulu, according to the latest streaming report from Antenna. Churn, the industry term ...

Disney+ and Hulu’s monthly churn rates doubled in September as consumers threatened to boycott the streaming services following the temporary suspension of “Jimmy Kimmel Live!” over comments the late ...

WWE Raw began streaming exclusively on Netflix in January, and the acquisition is apparently paying dividends for the streamer. According to a report by Wayne Friedman of MediaPost, subscribers that ...