In an era where digital presence is no longer just an option but a necessity for survival, businesses are constantly on the hunt for strategies to stand out. The visual component of your brand is one ...

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In this course students will be introduced to fundamental graphic design principles, understanding rhetorical approaches and building visual language. Students will explore a specific topic and ...

When you get your B.F.A. in visual communication design (VCD) at UW you are gaining the tools to achieve a successful career in design. Learn our human-centered approach to crafting solutions and ...

A book for fans of instant graphic gratification, Graphic Classics brings together 500 key touchstones in the history of contemporary information design, typography, logos, identities, fonts, posters ...

What does your brand look like? Is it recognizable—in any medium? Or does it change its appearance and present a confusing array of visual styles? Most organizations understand the strategic ...