Smart agencies dig deep into what drives a new client’s business to find hidden priorities, potential communication gaps, ...

Replicating another company’s strategy may seem like a shortcut to success, but it’s rarely effective. A strategy isn’t just tactics, it’s a cohesive system of activities that work together. Changing ...

As companies worldwide face geopolitical volatility—from shocks to technological disruption—there is value in revisiting ...

Recently, I heard a self-described “strategy expert” tout that his framework was once used by Mark Zuckerberg at Meta. It was an odd claim for two reasons. First, there was no evidence the expert had ...

Learn about economic conditions, key indicators like GDP and inflation, and their impact on investments. Explore strategies for navigating economic cycles effectively.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Reading the business press, you’d be forgiven for believing people are always-on consumers, ...