In the end, it isn't about the size of the marketing team—it's about the strength of its structure and the clarity of its ...

Reviewing budgets throughout the year can help keep a brand agile, but it also raises the challenge of maintaining strategic ...

Shell (UK) ( ($GB:SHEL) ) has provided an announcement. Shell plc announced changes in shareholdings by key executives. Wael Sawan, the CEO, opted ...

E-commerce is a popular way to expand reach, but you need a marketing strategy to do it well. Here's how to do online selling ...

Outra, a UK provider of household-level data for insight and marketing activation, has announced a strategic integration with ...

In addition, client referral firm Advisor.com hires a COO to lead digital marketing, and BlueSpring makes leadership hires ...

Coughlin & Gerhart LLP Corinne K. Cavanaugh has joined the firm as an associate. Her practice focuses on public law, with an ...

Hendrix College is pleased to announce three new appointments in its Office of Advancement, strengthening its efforts to engage alumni, donors, and friends in support of the College’s mission and ...

Despite announcing store closure and job losses last month, the coffee chain claims brand affinity, value perceptions and ...

With the festive rush now over, Imagicaa CEO and CMO Dhimant Bakshi breaks down the multi-generational, digital-first strategy that captured the Diwali crowd, and details the critical data-driven ...

Consumers, too, are navigating economic concerns, which has led 70% of shoppers to actively seek deals and promotions.