A popular TV station is about to change its name

Beginning on Saturday, Nov. 15, MSNBC will be known as MS NOW. The new name is an acronym for My Source for News, Opinion, ...

MS … NOW? As MSNBC Rebrands, a $20 Million Effort to Avoid Confusion.

After three decades, the MSNBC brand will be retired on Nov. 15. The network has called in Rachel Maddow to help viewers make the transition.

Why MSNBC’s Mission Won’t Change in MS NOW Rebrand | Analysis

Chris Hayes and Stephanie Ruhle preview MSNBC's election night coverage and explain what's changing as it morphs into MS Now.