"Sex sells" has been a mantra in marketing for decades. As researchers who study consumer behavior, we've seen plenty of ...

Dubbed Italy’s 92-year-old “sprint queen,” her record-breaking achievements have made heads turn. In addition to her ...

Harvard University scientists have developed the first menstruating mice. This breakthrough allows for new research into ...

But our new research suggests that in a digital world full of influencers – trusted tastemakers with large online followings ...

Addressing barriers to cardiac rehab for women is essential. The AHA's guidelines focus on enhancing access and promoting ...

The Amazon Mega Smart Wearable Days brings an exciting chance to upgrade your wrist. Expect to explore the best smartwatch options across leading brands.

At 73, Ellen Ector is shattering stereotypes around aging with her bold fitness journey, plant-based lifestyle, and mission ...

Samantha Ruth Prabhu follows Rashi Chaudhary's advice to consume 100 grams of protein daily using hung curd, paneer and dal, highlighting gut health and simple diets for women ...

Your smartwatch coupled with an artificial intelligence-powered coach promises peak performance, but for female athletes, ...

Penny Lancaster, 54, began her career as a fitness instructor and model, and gained wider recognition as a television ...

Cindy Crawford proved she has barely aged a day as she stunned on the front cover of C Magazine's 20th anniversary issue.

Georgina Rodríguez's real secret is consistency and a focus on strength over skinniness. For women, strength training is ...