Strength training is key for women over 50 to build muscle, protect bone density, and more. Here are the best strength ...

Celebrity fitness expert Yasmin Karachiwala is encouraging new mothers to prioritise strength over size. She shared an ...

"Sex sells" has been a mantra in marketing for decades. As researchers who study consumer behavior, we've seen plenty of ...

Dubbed Italy’s 92-year-old “sprint queen,” her record-breaking achievements have made heads turn. In addition to her ...

Harvard University scientists have developed the first menstruating mice. This breakthrough allows for new research into ...

I came across a home workout video of Denise Austin on TV, and all she had was a mat and a pair of dumbbells, but she was so ...

But our new research suggests that in a digital world full of influencers – trusted tastemakers with large online followings ...