As festive ad spends touch ₹51,000 crore, creative agencies reveal that this year’s real surge was driven by sharper ideas, ...

The Group CEO and Chief Creative Officer of X3M Ideas, Steve Babaeko, has been elected Vice President and Area Director for Africa on the Global Board of the International Advertising Association, the ...

Therapy's true power isn't in the latest buzzwords or brands; it's in the relationship between client and therapist.

Getting people involved in communication-based apps and brainstorming activities promotes fun, creativity and connection.

Front Royal Town Council members continued Monday night a discussion about a possible collaboration with Warren County for tourism marketing.

South by Southwest will host more than 250 sessions for the festival’s 40th anniversary. The next edition of the technology ...

In the end, it isn't about the size of the marketing team—it's about the strength of its structure and the clarity of its ...

Cull cow marketing is rarely an all-or-nothing decision. The nuances of each operation should be discussed when deciding to ...

Pomelli, a Google Labs & DeepMind AI experiment, builds a "Business DNA" from your site and generates editable branded ...

The ad that upended trade negotiations, PayPal comes to ChatGPT, teens do watch TV (but not on TV), stop forgetting to target ...

It comes down to a variety of things: technological, strategic, cultural and psychological. But all rolled up, there are four ...