Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better ...

Competitors are capitalizing on privacy and safety concerns to urge users to migrate to their in-home browsers from Google Chrome.

Google Translate has always been a useful app for travelers abroad, but it has also rolled out a few improvements that people may not already know about.

While it once scoffed at the possibility of offering an ad-supported tier, Netflix has since embraced the idea, with millions ...

Google may have a new chart in the Google Ads overview tab named cross campaign metrics. It seems similar to the Cross-Media ...

Cindy Rose joined WPP earlier this year with a turnaround plan for the world’s one-time biggest ad buyer and agency holdco.

Parent company Alphabet delivered its first-ever $100 billion quarter, with AI supporting ad relevancy, performance and ...

Alphabet's Google (NASDAQ: GOOGL) (NASDAQ: GOOG) is reportedly making significant changes to its core U.S. ad sales division.

Google Ads is celebrating its 25th birthday/anniversary today. Yes, Google launched AdWords 25 years ago today in 2000. In ...

Google is willing to cough up more advertising data to publishers to address concerns about its illegal monopoly over digital advertising technology, a top executive at the search giant said Tuesday.

The Justice Department last week sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to improve ...

To divest, or not to divest. During day two of the remedies phase of the Department of Justice (DOJ)’s ad tech antitrust trial, both sides underwent a grueling back-and-forth about whether a ...