Another day, another upfront. Another company explaining why its ad stack is the only ad stack in town, why it has the ...
Advertising began with a simple principle: Reach the right people with the right message. Somewhere along the way, I see this ...
U.S. inflation remained elevated last month as the costs of some imported goods rose while rental prices cooled.
The campaign comes as recent polls show a decline in American evangelical support for Israel, but some say the efforts feel "intrusive." ...
CTV combines reach, precision, and measurable impact – turning streaming ads into a powerful driver of branded search and conversions.
Emily Bender, a linguist who studies AI, says that Meta’s move is “surveillance masquerading as personalization” with never-before-seen abilities to extract personal information from users. She ...
Hockey Québec is launching a three-part ad campaign in an attempt to remind parents to mind their behaviour during youth hockey games. Evan Singer, a B.C. officiating coach for elite minor hockey, ...
Julie Watts is a national-award-winning investigative correspondent for CBS News, covering California. Her investigations, Capitol accountability reports, and solutions-oriented journalism air weekly ...
Ads falling short of expectations? The real ROI is hiding in plain sound: creative. New analysis from Cumulus Media Chief Insights Officer Pierre Bouvard proves that the story, not the spreadsheet, ...