Could you defend your customer feedback metrics on an earnings call with the same confidence you defend your revenue ...

With the claim identified, it’s crucial to be selective in required disclosures, whereby excess data is treated as a ...

Identity resolution often anchors vendor pitches. Vendors claim CDPs can merge disparate identifiers into coherent customer records. But the reality is more complicated. Email addresses change, ...

AI personas open the door to smarter marketing, stronger customer relationships and faster innovation across the franchise ...

AT&T customers impacted by 2024 data breaches have just 7 weeks left to file claims worth up to $7,500. Find out if you're ...

Cybercriminals stole and leaked Toys "R" Us Canada’s customer information recently, putting numerous people at risk of ...

Data privacy regulations aren’t known for being light reading. That doesn’t make it easy for businesses to become compliant. When one law refers to data subjects, another to residents, another to ...

Your SMB may have survived without big data. However, big data isn't just about big business anymore. Learn how to use big ...

Data agnostic failures. "Data agnostic" platforms often fail to integrate complex systems and leave teams with inaccurate data and time-consuming workarounds. Essential data attributes. A complete, ...

Your grocery trips are fueling a billion-dollar data business you never agreed to. Consumer Reports found that Kroger collects and monetizes data from its 63 million loyalty program members, using ...

Toy store Toys “R” Us Canada notified its customers that a threat actor stole their personal information and leaked it on the ...