Amid tight timelines and intense competition, devising seasonal marketing and ads that stand out in a sea of consumer choices ...

For many tire dealers, marketing is no different from my backyard fence. They don't want to spend the time researching it — ...

The marketing landscape in Medicare Advantage (MA) is facing a reckoning. If you're leading an agency, the message is clear: ...

E-commerce is a popular way to expand reach, but you need a marketing strategy to do it well. Here's how to do online selling ...

Marketing software can help your business engage customers and connect with prospective buyers to grow your brand awareness ...

The agency holding group is letting clients plan, create and deploy campaigns independently using WPP Open Pro.

The problem for KFC, owned by Yum! Brands Inc., is in its bones. The 73-year-old brand’s focus on bone-in chicken — like its ...

WPP has today launched WPP Open Pro, a new edition of its AI marketing platform, WPP Open, designed to empower brands of all ...

Discover the a four-step framework that builds rapport, engages clients, advises effectively and secures listings.

WPP has unveiled an AI tool called WPP Open Pro for marketers to plan, create and publish campaigns independently, without the help of an agency. WPP Open Pro builds on WPP Open, the holding company’s ...

Furnishing an agentic commerce future - CTO Susan Tan explains how Wayfair plans to build on its existing AI foundations ...