In the end, it isn't about the size of the marketing team—it's about the strength of its structure and the clarity of its ...

When marketers incorporate VR and AR into their campaigns, they can create immersive experiences that captivate audiences and ...

Shopify reports influencer marketing is booming, yet consumer fatigue rises. Brands should focus on nano/micro-influencers, ...

IU is leveraging its expertise to strengthen small businesses in Indiana, boosting local economies and creating job ...

Astrology company Chani uses the stars to make business decisions, including product launches and hiring. Here’s how you can ...

Entertainment marketing, when rooted in purpose, can be a powerful force for good, fostering positive cultural change while ...

Events can be marketing opportunities for your business and brand. One marketing tactic that is commonly used at events or to share information with a target audience is a Quick Response (QR) code. ...

Agents can now use Mavis to search for a customer and find important information, such as their cover entitlements, which can ...

A new study has decoded banks' television commercials, analyzing what the messaging reveals about the bank behind the ...

The company’s product launches are theatrical events and its billboard and TV campaigns iconic, but Apple’s deeper marketing ...

Ronald "Ron" H. Lautzenheiser, a veteran tire industry executive and Big O Tire dealer in Fort Collins, has spent his retirement helping to improve his community and the tire industry.

Brands that separate personal profiles from professional ones are missing an important opportunity to deliver truly relevant experiences. Natalie Cunningham, Data Axle’s SVP of Marketing, explains why ...