4 strategies to boost your brand’s AI search visibility

Strategy jumpstart: Add the appropriate schema markup to three of your best-performing website pages. For example, adding the ...

What Recent Domain Trends Signal About Global Brand Strategy

Recent data from our recent survey at Identity Digital reveals a compelling trend: Seven of the 20 highest-value premium ...
Creative Bloq on MSN

Forget AI: shrinkflation is the real threat to your brand strategy

While branding LinkedIn obsesses over AI, the silent erosion of product value is doing real damage to consumer trust.
Observer

Beyond Logos and Jingles: Why Every Brand Needs a Scent Strategy

Alex Wiltschko, founder and CEO of Osmo, explores why every brand needs a deliberate scent strategy. Drawing from his ...

Adam Christensen Joins BambooHR as CMO to Lead Brand and Growth Strategy

BambooHR®, the leading people intelligence platform for unified HR, payroll, and benefits, today announced the appointment of Adam Christensen as the company's first-ever Chief Marketing Officer. As ...

What Agencies Need To Know To Build A Strong Strategy For A New Client

Smart agencies dig deep into what drives a new client’s business to find hidden priorities, potential communication gaps, ...

Interparfums’ (IPAR) Brand Strategy and Dividend Track Record Appeal to Long-Term Investors

Interparfums, Inc. (NASDAQ: IPAR) is included among the 15 Dividend Growth Stocks with the Highest Growth Rates.
Marketing Dive

Welch’s names chief brand and innovation officer as strategy shifts

The newly created role effectively replaces the CMO and is part of a larger push from the brand to become more agile and ...
Forbes

Beyond Trademarks: Why Executive Identity Is Now A Core Component Of Brand Security

While no security strategy can eliminate all risk, proactive identity protection can significantly reduce exposure. Treat the ...