While most B2B companies solely focus on enterprise accounts, there’s an opportunity to also meet the needs of the ...

Strategy has become more deterministic. With customers able to discover price and value quickly and efficiently, companies ...

As marketers plan for 2026, they are faced with creating a new hybrid workplace not based on location, but on the impact of artificial intelligence (AI) tools. For the 12th Annual Strategy & Planning ...

With the digital landscape constantly evolving, content marketing has emerged as a crucial strategy for B2B companies looking to build trust, engage decision-makers, and drive long-term growth. Buyers ...

In this week’s episode of the B2B Marketing Podcast, Kavita Singh spoke to Matt Hicks, Strategy Director, Lesniak Swann to describe the data trap that marketers often fall into when creating campaigns ...

We find ourselves in unpredictable times, and for B2B marketers, this presents a significant challenge. Until recently, B2B was enjoying a long period of relative stability, coupled with the kind of ...

As B2B marketers face rising pressure to prove impact and accelerate growth, go-to-market (GTM) strategy has become the cornerstone of commercial success. In our exclusive report, Unlocking B2B Growth ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...

Dentsu has appointed Jake Hird as executive vice president – strategy and growth focused on supercharging the strategy and ...

Dentsu has appointed Jake Hird as executive vice president, strategy and growth, for its B2B division, tasked with driving ...