Half of B2B CMOs say brand doesn’t matter. They couldn’t be more wrong. Brand isn’t the soft stuff – it’s the clever stuff.

Franchise Now announces the official launch of its newest service, the Franchise Growth Engine — a done-for-you, AI-powered ...

Advertising has always been an influencer industry. Athletes, musicians, actors have all been the faces and voices of endless ...

In fintech, influencer marketing looks very different from lifestyle-heavy B2C campaigns. For B2B fintech companies, working ...

There are two buyer realities that make a case for using a value-first approach. First, the Day One List: Bain & Google’s ...

Streams is designed to deliver more focused, hands-on support for founders in specific sectors, supported by experienced founders as mentors ...

Echo Re has begun using ACORD Solutions Group’s ADEPT platform to receive digital accounting and claims messages from Gallagher Re, streamlining ...

AveryClicks, a B2B consultancy based in Calgary, Canada, has developed what it calls a "Growth Program" based on email and data. This is less a product than a strategic way of approaching B2B.

Valentina Bagniya, CMO of SOFTSWISS, reflects on how B2B marketing in iGaming has changed in the last five years.

B2B marketing is experiencing a trust crisis. Fully 77% of B2B buyers say their previous purchase was very complex or difficult, according to a Gartner study. That complexity often stems less from the ...

Whether you're selling cars, shampoo, clothing, or legal services, the decision to buy what you're selling is always made by a person. That fundamental principle is deeply ingrained in consumer ...