Dentsu has appointed Jake Hird as executive vice president – strategy and growth focused on supercharging the strategy and ...

While most B2B companies solely focus on enterprise accounts, there’s an opportunity to also meet the needs of the ...

Dentsu has appointed Jake Hird as executive vice president, strategy and growth, for its B2B division, tasked with driving ...

Forrester experts say B2B leaders must embrace a more disciplined and evidence-driven approach to how they engage with GenAI.

Unlock the secrets to launching your own B2B stump grinding business with our comprehensive guide. In this video, we delve ...

A 40-year-old marketing framework is no longer enough. Here's how to take your product positioning from static concept to ...

The stagnation isn't about technology limitations. The tools exist. The business case is clear. So why can't we break through ...

While 90% of B2B marketers say financial literacy helps build the case for investment, just 27% describe the CFO as a key ...

Duplo, a leading B2B payment automation company serving enterprise clients across multiple African markets, has entered into ...

Two B2B advertisers saw CPLs drop up to 47% after adding YouTube video campaigns. Here’s how video lifted search performance ...

Hosts: Ken Cheo, President, Our Sales Coach, and Melih Oztalay, CEO, SmartFinds Marketing ...

bemyfriends, a startup operating fandom platforms for K-pop fans and other communities, agreed to acquire a majority stake in ...