Google marks 25 years of Ads, evolving from search keywords to AI-powered campaigns that reach audiences and deliver answers.

When trying to learn something new about paid or organic search results, there’s a good chance you will run into countless articles about how they differ or which one is better. However, what you may ...

Are you getting too many invalid clicks in your Google AdWords account? How about "valid" clicks, but you know they are actually invalid? Both of these scenarios can be difficult and costly.

There’s a legend in the digital marketing world of a college graduate who wanted to work at a large digital agency. This enterprising young graduate submitted his resume, and when he didn’t hear back, ...

Google's new AdWords Experience, an update to AdWords Manager, is meant to help brands tweak their ad campaigns to address shoppers' "micro-moments." Every shopper wants to get bargains online, ...

Google AdWords has introduced three improvements to Dynamic Search Ads (DSA), which are said to make them more effective than ever. Here’s what’s new. A page feed allows advertisers to specify the ...

There are many industries in which being able to target high net worth individuals is useful within AdWords. Whether you are selling high-end investments, expensive cars, loans or clothes, targeting ...

Google’s AdWords team announced they will now be offering 24-hour support on social media from Monday to Friday. Questions will be answered in English on Twitter, Google+, Facebook, and YouTube. We're ...

When Google AdWords remarketing first hit the scene in 2010, many of us wondered how we’d be able to optimize this type of online advertising as we did with the flexibility of search ads. Sure, ...

Google has released a couple pieces of data over the last two days that are worth reviewing for those who use the Google Adwords product. Google released a white paper to try to dispel some myths when ...

Google today announced it will be dropping support for Internet Explorer 9 in AdWords at the end of the month. On June 30, 2014, IE users will only be able to access the service with IE10 or IE11. For ...

If you’re among the 8 percent of Internet Explorer users still on IE9, you’ll soon have to seek out an alternative way to access AdWords. Google announced Tuesday, that as of June 30, 2014, AdWords ...