As digital fandom reshapes sports marketing, brands are shifting from endorsements to immersive, athlete-led storytelling ...

Our weekly roundup of the latest appointments and account wins from BharatPe, Mobavenue, Criteo, Pantaloons, KidZania India, First Sight, T-Series, Kult and more.

While AI transforms much of advertising, fragmented data ecosystems mean measurement still demands a hybrid of technology and human judgement.

With increasing penetration in high-frequency, non-food categories, q-commerce platforms are creating ecosystems that drive long-term engagement. Operationally, the ecosystem has shown remarkable ...

Melanie Speet is focused on ensuring this year's Spikes Asia Awards recognise the passion and creativity that fuels standout work as the industry becomes even faster and more fragmented.

The technology company is also opening two new international offices for the agency.

From Doordarshan to digital, he has not just adapted to India’s changing media landscape, but helped shape it. As he turns 60, what makes him adland’s most bankable brand?

The company continues to invest heavily in AI through its new ‘to be determined’ (TBD) Lab, which remains in active hiring ...

The awards ceremony will be held at Shiloh, Andheri West, Mumbai on November 13, 2025.

Selling the international arm won’t be simple, opines Humphrey Ho. The buyer can’t look like the ad holding groups of old, ...

Using 50+ Android apps and roughly 10 million installs as its engine, Arcade appears to be the work of a coordinated fraud ...

From Tinder’s ‘Dating Scaries’ to Bingo!’s desi ghosts, brands turn Halloween into a playground for cultural commentary, ...