Now these are some assets I can get behind. British condom brand Durex just released a new typeface. Aptly called One Night Sans, it’s part of a new visual identity created by London-based creative ...
A Hilarious (and Frustrating) Reminder That This Method Doesn't Work. SINGAPORE, Oct. 27, 2025 /PRNewswire/ -- Many men think they've mastered the "pull-out" game—but science says otherwise. In ...
A Durex survey found many men choose a condom size that doesn't fit out of shame. So, the company created a fitting service for prophylactics. Jam Press/Durex “One size fits all” does not apply in ...
Condom sales have soared this spring as COVID-19 restrictions begin to ease worldwide, according to a UK-based pharma giant. Reckitt Benckiser said Wednesday its Durex brand of condoms, lubricants and ...
For all its successes, Singapore is not exactly a society that speaks educationally and openly about sexual pleasure. Born and bred a Singaporean, I'm also painfully aware of the fact that sex ...
Durex is rallying against repressive sexual conventions with a relaunch timed to coincide with Valentine’s Day. Created by Havas London, the new positioning and visual identity will see the ...
In a situation fit for living in 2023, a longtime mobile phone glitch has sparked a campaign about condoms and intimacy featuring rubber ducks. Yes, really. This all started last week when Apple ...
Durex is creating a new brand purpose as it looks to “be a lighthouse” for young people searching for positive depictions of sex. The positioning, created by Havas London, includes a new visual ...
Consumer views and habits around sexual behaviour have changed rapidly in recent years, and FMCG giant Reckitt found its innovation pipeline for brands in the category was struggling to keep pace. The ...
Even carefully constructed social media campaigns created by large brands with marketing budgets can go awry. Durex hit upon a great marketing campaign centred around emergency deliveries of condoms.
If you were ever in the market for a sex-move index video that you could watch at work, then you’re in luck. To promote the brand’s Real Love line of condoms, Durex Japan created a two-minute web film ...