Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your ...

Google Search VP says advertisers should expect new and novel ad formats built for conversational and multimodal queries.

Google’s AI Overview has somehow successfully managed to get people to be less engaged with search results, clicking through ...

Google marks 25 years of Ads, evolving from search keywords to AI-powered campaigns that reach audiences and deliver answers.

Google on Wednesday detailed its plans to bring ads to AI Mode, the company’s AI-powered experience in Google Search. Ads may appear “where relevant” below and “integrated into” AI Mode responses as ...

Google Ads are not going anywhere. Eventually, AI Search results on Google and likely other properties will have ads.

In technical terms, micro conversions are events configured in Google Ads or Google Analytics 4 (GA4) events to be imported into Google Ads. These actions need to be set as primary actions so they ...

The Justice Department last week sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to improve ...

SAN FRANCISCO, April 17 (Reuters) - A U.S. judge's ruling that Google has illegal monopolies in ad technology sets up the possibility of U.S. prosecutors seeking a breakup. Here's what the case ...