Have you ever heard the phrase, B2B Marketing and wondered what it meant? Well here we explain the basics of what Business to Business Marketing is, from McDonalds buying tomatoes for the sandwiches ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Yumi Clevenger-Lee ...

Disruptions in business are inevitable. Some are natural, while others are manufactured. Take Covid-19, for example. It forced decision makers to reevaluate their strategies and business models. In ...

In a saturated B2B market, it’s not enough to claim “efficiency,” “scalability” or “innovation” anymore. To break through the noise and capture the attention of decision-makers, companies must go ...

What’s the biggest company in the world? Apple? Amazon? Microsoft? No. It’s Nvidia, which in early August became the world’s first $4 trillion company, overtaking both Apple and Microsoft. Last week’s ...

Ben Crudo is CEO of Diff Agency. Ben is a retailer-turned-technologist and an e-commerce expert helping retailers win today and tomorrow. I figured as much. Yet even today, many B2B retailers remain ...

As a result of the increasing importance of corporate social responsibility (CSR), many businesses consider only B2B partners that share their values and demonstrate a positive impact on society.

When you think about commerce platforms, chances are the first names that come to mind are big names like Adobe Commerce or Salesforce Commerce Cloud. Large companies processing millions of orders ...

Marketers, by now, are well-versed in the customer journey. And for good reason: being aware of the twists and turns a customer takes on the way to a sale is incredibly instructive—not to mention ...

The payments giant is transforming into a services powerhouse, with data, cybersecurity and media solutions driving future ...