Customer service and customer experience (often referred to as CX) are two important terms that business owners and brands need to understand in order to thrive in today's competitive marketplace.

Web3 puts control of data back in the hands of users. But what does that mean for marketers, consumers and the future of the customer experience? There's a lot of discussion about Web3, the ...

Annette Franz, CCXP, is founder and CEO of CX Journey Inc., a customer experience consultancy; she's a coach, keynote speaker, and author. I spend a lot of time talking to leaders about the value of a ...

According to recent data, B2B sites need to do better when it comes to customer engagement so we asked experts to share their tips on keeping visitors engaged. The jury is in — B2B websites need to do ...

More brands are engaging in inclusive marketing than ever before. And while it is good that progress is being made in making more consumers feel like they belong, there is still work to be done. Just ...

Your SEO campaign may be missing a secret weapon: customer reviews. How you generate, engage with, and highlight ratings and feedback from your customers can affect your credibility and visibility, ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As marketers, we tend to focus on supporting customers up to the point of sale but then pass ...

Conversion is an alluring end-game, but it’s not the only one. Before we celebrate the small percentage of customers who convert, shouldn’t we understand the vast majority who don’t? “A man is dropped ...