Moving from detailed sketches to scale models to 3D printing and digital app environments, architects have long strived to give their clients a you-are-there perspective of a building while it is ...

Look up. There are 16-foot ceilings in SGA’s 74 Kent Avenue in Brooklyn. Look around. You can really see the differences between the tones on the red brick walls. There’s abundant light from the large ...

Virtual reality has begun to radically transform architecture, giving rise to “virtual property inspections” that provide a clear view of a property before construction crews even break ground.

Virtual reality, or VR, has had many lives. Expensive and clunky, VR, whose goal is creating an immersive spatial experience from data, never gained a foothold outside of academia, the military, or ...

Jon Brouchoud is an architect at Arch Virtual who has been putting architectural projects within Unity since before the Oculus Rift came out. He’s been using virtual reality for architectural clients ...

Virtual reality is everywhere, and it is quickly gaining traction in the architecture industry. VR is in the early stages, but larger architecture firms have already begun to make major investments in ...

VRstudios reached a milestone today as the Bellevue-based startup began shipping its virtual reality systems to business customers around the world. VRstudios CEO Charles Herrick. The company, ...

One of my colleagues recently shared a New York Times blog post by Strauss Zelnick, a Chief Executive and Chairman at Take-Two Interactive Software, the makers of the popular "Grand Theft Auto" video ...

Let’s say your looking to build a new campus for your large tech company, and your architects says “What if we put some giant, globular greenhouses at the base of this new building?” You may not be ...

The 2016 edition of SXSW Interactive had no shortage of virtual reality demos, including virtual reality as it applies to architecture. On Tuesday, IA Interior Architects and InsiteVR held a panel on ...

Architecture digitalization is having a huge impact on the lives and work of architects, allowing them to create and deliver their message to potential clients in an increasingly efficient manner.