A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete your competitors, and grow over months or years. Your strategy informs ...

There are many different ways to boost your sales figures but one thing is for certain: sales simply cannot be neglected. You might hope for passive sales or you may employ a team of cold-callers but ...

As a business owner, you need a well-thought out business plan to help you run your business. Without such a plan, you run the risk of running around in ways that have little to do with generating ...

Social Media moves more quickly than the typical corporate strategy. This template will help your organization embrace social media as a branding tool while developing a comprehensive plan to protect ...

Content is the backbone of marketing. Whether it’s a blog post filled with keywords designed to help you climb search engine rankings, or a radio commercial intended to attract new leads, content is ...

Annual Action Plans Each year, the CUNY Office of Research will design and publicly share an Action Plan that outlines the upcoming projects and initiatives which will serve the CUNY research ...

Chase is the CEO of ProAI, an AI-powered platform providing customized tools and advisory to help businesses start, fund and scale. In today's hypercompetitive business landscape, marketing success ...

Building on the successful completion of the University Library's 2017-2020 strategic plan, the Library engaged in creating an ambitious new strategic plan. Through this process, we have firmly rooted ...