Tim Cohn spotted that the Google Advertising Professionals Search is now live. It can be accessed at adwords.google.com/professionals/search and lets you search for ...

The revolutionary advertising product launched 25 years ago, propelling the company into the stratosphere. Could the party be ...

Website visitors are ignoring your irrelevant ads. Increasingly. 86% are already banner blind. Have been for years. And they’re getting proactive about sidelining your ads. Ad blocking technology ...

Google AdWords is a staple platform for the vast majority of digital marketing strategies. However, marketers need to get things right from the outset to avoid costly inefficiencies. This guide will ...

Google released the latest version of AdWords Editor this week with several new features, including the ability to download search terms reports, more robust filtering options, account-level extension ...

Google began testing targeted ad placement in AdWords accounts to those spending more than $500,000 or $6 million annually for products other than AdWords tools. The first ads began to appear for one ...

Search marketing agency NetElixir has launched its AdWords analysis and reporting dashboard LXRPlugin, a platform designed to provide insights to businesses managing search campaigns while saving time ...

Emoji have been spotted in the wild in Google AdWords ads titles, giving rise to speculation that this option may be rolled out globally for all advertisers soon. We have seen this before, although ...

Google said that in 2017, it expects to run entirely on renewable energy sources worldwide, which means its investments in wind farms could become the power to serve search engine queries and AdWords ...

This week we learned that Google is going to drop the name AdWords after 18 years and switch it to Google Ads. Google also released an Indexing API, which right now only works with job posting URLs, ...

If you aren’t taking advantage of Google’s marketing tools, you’re not marketing correctly. There’s no denying that Google certainly has some of the best, most advanced marketing tools within the ...

There’s a legend in the digital marketing world of a college graduate who wanted to work at a large digital agency. This enterprising young graduate submitted his resume, and when he didn’t hear back, ...