This essay was originally published on Capiche, a secret society for SaaS power users, building a new community of people who care about software to make the SaaS industry more transparent, together.

Editor’s note: Dennis Mitzner lives in Tel Aviv and writes about startups, technology trends and politics. It’s an industry norm for a large chunk of the design budget to go into development. After ...

Let’s start with a throwback to 1997 when the Web design process required expensive graphic design software and lines of code in Notepad. When you finally did launch something, your server was at the ...