The freemium model is increasingly influencing the dynamics between AI and SaaS, offering free access tiers that could ...

AI is already having an impact on the conventional SaaS. A potential freemium model may make things even more complicated.

In the rapidly evolving SaaS landscape, growth isn't just about acquiring users—it's about creating a seamless, value-driven experience that turns users into advocates. Product-led growth (PLG) is the ...

SAN FRANCISCO--(BUSINESS WIRE)--AppOmni, the leader in SaaS security, today announced that AskOmni, its AI-powered SaaS security companion, now operates as a Model Context Protocol (MCP) server. Built ...

Obsidian Security says it is creating a working group of security leaders to pressure SaaS vendors to adopt standards like the SSCF to make their online applications safer as the cyber threats against ...

Vanessa Larco, a partner at New Enterprise Associates (NEA), believes that generative AI’s impact on the world of SaaS could be huge. The investor joined Mary Ann Azevedo on Equity to talk through, ...

What Is A Hybrid SaaS Sales Model? Over the years, the world of SaaS sales was ruled by the product-led growth model (PLG), as B2B technology customers sought a hands-off, self-serve experience. This ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The appetite for software as a service (SaaS) remains strong as software companies set their ...

In the previous article, we described how SaaS and recurring revenue growth does not operate within the traditional marketing funnel, but a more complex, bow-tie model. The Bow Tie model is depicted ...