Robby Stein, VP of Product for Google Search, was interviewed on the Silicon Valley Girl channel by Marina Mogilko about AI Search at Google. And one of the questions she asked was on how to show up ...

Google's Gary Illyes confirmed that AEO or GEO is not necessary. Standard SEO is all you need to rank in AI Search. Google’s Gary Illyes confirmed that AI Search does not require specialized ...

Google's John Mueller replied to a lot of the hype around all GEO, AIO, AEO, etc topics floating around the SEO space. John said on Bluesky, "The higher the urgency, and the stronger the push of new ...

For years, Search Engine Optimization (SEO) was straightforward: invest in keyword research, build links, focus on content optimization, and eventually rise through the search engine rankings. But the ...

Google’s John Mueller answered a question about an expired domain that was unable to rank for relevant search queries, including its own brand name. The answer sheds light on how expired domains are ...

Google’s AI Overviews expanded greatly in three sectors – entertainment, restaurants, and travel – during the March 2025 core update. By the numbers. Between March 13 and 27, according to data shared ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. I still remember the hype around search engine optimization (SEO) in my early days.

Once an SEO win, FAQ schema is now limited to government and health sites. Here’s how to keep your FAQs visible in search and AI.