Just about every business starts with a basic concept—an idea of the type of product or service it wants to provide to customers. But what ultimately separates successful businesses from those that ...

A 40-year-old marketing framework is no longer enough. Here's how to take your product positioning from static concept to ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In the last few years, generative AI has redefined product design and marketing for ...

Mazda sent jaws dropping across the automotive world when it unveiled the Iconic SP concept at last year’s Japan Mobility Show, formerly known as the Tokyo Motor Show. Now, to our delight, it looks ...

The newest Mercedes concept is no doubt powerful, but it’s also showing us what the brand has in the production pipeline. Sure, a 1,341-horsepower super sedan from one of the most storied brands on ...