UiPath's strategy reflects a company that's no longer chasing automation hype -- it's laying the groundwork for durable, ...

Join our Nasdaq eVestment Best Practices Workshop on Positioning your Strategies for Success. This workshop is tailored for product and marketing teams and will explore how you can evaluate the ...

Charlie Curson, strategic advisor, leadership coach and author of Be More Strategic, examines why so many leaders continue to ...

A 40-year-old marketing framework is no longer enough. Here's how to take your product positioning from static concept to ...

Getting product and marketing teams on the same page is critical for a company's success. When they're not aligned, things can get messy: People misunderstand each other, resources get wasted, ...

The STP Model or Segmentation, Targeting, & Positioning is a key component for any firms marketing strategy. Here we give you ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Marina Cvetkovic In today ...

In order to get elected, politicians need to signal their philosophy, principles, and values to potential voters. Beyond ...

One of the most common mistakes I encounter in any small business dealing in intellectual property is the lack of knowledge about consistent strategic positioning of how they are showing up to ...

A new study from The University of Manchester has revealed that bad reviews often push Airbnb hosts to change the way they position their properties, sometimes with surprising results. Subscribe to ...