Search engine optimization (SEO) is the practice of designing your web pages so that your website ranks higher on search engines like Google and Bing.

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While search engine optimization once relied almost exclusively on refining website copy to match the words and terms people most frequently typed into browsers, today’s users are embracing voice ...

Your website's copy and layout matter—that's why companies like Amazon, Google and Microsoft conduct thousands of experiments per year. Even a minor tweak in the design or wording of a page can have ...

Want to get your website seen by Google, Bing, and other search engines? These simple SEO tricks and tweaks will help you ...

Have you been trying to increase your business site traffic, but you don’t know where and how to begin? To start, it’s essential to optimize your site for conversions and search engines. This helps ...

A website is a law firm’s most important marketing tool – but many firms don’t treat it that way. It’s essential to treat your website as a lead generation tool. How would you go about doing that?

The best approach to optimize the crawl budget is to start with improving overall site speed and simplifying site structure to help both users and the Googlebot. Crawl budget is a key concept for SEO ...

Figuring out what approach you want to take with your online marketing efforts is not easy. Do you aim for the fences on social media or should you put more effort into optimizing your website? On ...

If you've been around websites for very long you've heard about SEO, or Search Engine Optimization. You'll get emails about it. You'll see ads about it. You'll get mailings about it. If you check your ...

Many of these recommendations boil down to putting yourself in the shoes of your website audience... Less than one second. That’s all it takes for a visitor to form an opinion about your website.