Mazda has introduced a new logo, which will be slowly implemented across all facets of its business in phases. Making its ...

When Cracker Barrel rebranded its logo, it went from artistic and recognizable to boring and sad. Minimalism is ruining logos ...

Opinions expressed by Entrepreneur contributors are their own. Let’s say that, like me, you’ve been thinking about redesigning your logo. You don’t want anything too drastic. You want to keep your ...

Although the Sochi 2014 Winter Olympics logo hasn’t garnered the same sort of criticism as the 2012 London Olympic Logo, it is an odd design in the grand spectrum of previous Olympics. Featuring ...

Deliveroo has become the latest company to scrap its complicated logo in favour of a flat design, launching a pared-back rebrand by London agency DesignStudio (+ slideshow). While the old logo ...

Swedish car manufacturer Volvo has revealed a flat, less colourful version of its longstanding Iron Mark logo. According to Volvo, the redesign is a "modern" reinterpretation of the original logo that ...

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Hewlett-Packard, the last of the large monolithic IT enterprise companies for everything from supercomputers to Unix and tablets, was put to rest this week. The official split, the separation of HP’s ...