As the CEO of a digital marketing agency that promotes a wide range of products and services to a diverse clientele across the country — from small businesses to Fortune 500s, we have seen it all.

After gathering many years of marketing experience, I have come to realize that no single formula applies to all business models -- but there are a few important and fundamental concepts that tend to ...

Per a requirement from the UA System, UAB’s Office of Marketing and Communications must approve all marketing and advertising efforts at UAB. This is because UAB MarComm is required to track every ...

Can ecommerce marketing campaigns really fail by something as mundane as failing to set the right objectives? Yes, they can, and sadly enough, they often do. Professional athletes cannot achieve a ...

Bombarding your target audience with repetitive and consistent messaging may get you noticed, but it won't make you stand out from the noise. But there is a way to make your marketing stand out. It's ...

Sales and Marketing alignment is both critical to achieve and difficult to measure. If asked about the state of your Sales and Marketing alignment, you'd likely say it's better than ever. But our ...