The marketing plan is much more than an advertising plan. This plan identifies your customers, explains their needs and ascertains the product's benefits. The marketing plan also explains the details ...

Opinions expressed by Entrepreneur contributors are their own. In their book Write Your Business Plan, the staff of Entrepreneur Mediaoffer an in-depth understanding of what’s essential to any ...

The following excerpt is from Robert W. Bly’s book The Marketing Plan Handbook. Buy it now from Amazon | Barnes & Noble | iTunes When planning out your business’s marketing strategies, remember that a ...

A marketing plan for an insurance agency requires knowing the vision for the agency, available resources (both money and time) and the type of clients being sought. Key plan sections evaluate the ...