Claravine, a self-described marketing data platform, today announced that it raised $16 million in a Series B round led by Five Elms Capital with participation from Grayhawk Capital, Next Frontier ...

Think of three marketing channels. Got them in mind? We’re willing to bet you didn’t picture newspapers, radio, or ...

One of the industry’s worst-kept secrets is the extent to which buy- and sell-side firms of all sizes struggle to effectively manage their market data spend, usage and compliance. Not only is data ...

Appealing or not, data management deserves your attention to help you get the most from your marketing. Here’s why. In the martech world, we’re faced with evolving technologies and strategies every ...

In terms of the functions that respondents’ data management platforms support, 56% of respondents said that they improved the quality of data passing through them, while 53% of systems provide data ...

One of the most important decisions for any B2B marketer is whether or not to outsource the marketing database. There are strong arguments on both sides of the debate. According to Nick McConnell, ...

SAN FRANCISCO--(BUSINESS WIRE)--Ketch, a Data Permissioning Platform for privacy-safe and consumer-centric data activation, today announced that it has been recognized as ‘One to Watch’ in the Consent ...

B2B data services firm NetProspex announced the availability of Workbench, an online platform for marketing data management. Workbench puts tools directly into the hands of B2B marketers to help them ...

Marketing organizations know they have a data and analytics problem, but many marketing leaders aren't sure how to address it. One-third of marketing departments are trying to fill data and analytics ...

91% of senior corporate marketers believe successful brands use customer data to drive marketing decisions. But with more complex technologies, more devices to target across and more data to manage, ...

Xignite has launched a suite of Enterprise Microservices to help financial institutions migrate their market data management services to the cloud. The cloud market data management services are ...

Artificial intelligence and automated agents can help firms begin more personalized client interactions, even with minimal ...